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Hey guys welcome back we're going to talk about how to create a YouTube channel
step by step including the key optimization settings that most people miss that will
help you maximize your results even if you've already started hey it's Justin
Brown here from primal video where we help you amplify your business and
bandwidth video if you're new here make sure you click that subscribe button
and all the links to everything we mentioned in this video you can find
linked in the description box below so let's jump into
it now YouTube has become the second most popular search engine in the world
so it's no wonder that more and more people want to get on the platform and
to learn how to make a youtube channel of their own so with the right process
and a little optimization of some key channel settings you can quickly set yourself
up and your new channel up for success
ready to maximize your view your subscribers and your traffic on
YouTube so in this video I'm gonna step you through how to create a new youtube
channel along with all the key settings that you need to maximize your results
now I really want to make sure that you're paying attention here because as
we go through this I'm gonna be covering off the top tips that we've learnt to
really help you optimize your channel and your content so that YouTube wants to
promote it now I also want to let you know that
what we've built out in the description below this video is essentially a resource or a
toolkit for helping you set up your channel including videos including all the resources
the gear the software the tools the stuff that we use and that we recommend but also
direct links to tutorials that are going to help
you dive deeper in some of the things that we are covering relatively fast in this
things like your branding and thumbnails and channel art all of those we have dedicated
walk through tutorials on those specific elements if you do want to dive deeper on
them and they're
all linked in the description below so the first thing you need to do is to head
over to youtube.com
and click sign in in the top right hand corner and you're prompted to log in so if you've
already got a Google account or a gmail email address this is where you will log
in with that if you want to associate that with your YouTube account if you
don't have one yet then you can just click create account down here and create one now
before
we go any further in this tutorial there are two
types of channels that you need to be aware of the first is a personal channel
and that is linked to your personal Google or
your personal gmail accounts and only
you can access her only people who are logging into that exact account with
that username or password are able to
manage that YouTube channel the other thing to note with the personal channel
going to be restricted to your account name which in most cases is going to be
your own name but the second option you have is to create your YouTube channel
instead of as a personal channel as a
brand channel and this is going to give you access to things like a custom
channel name so it doesn't need to just
be your personal name and you can also assign other people or other Google
accounts as channel managers on your
channel so you don't need to be giving
out your personal Google Account login details to anyone that you want to have
helped out with your channel you can
actually just grant them access with
their login details to access your channel so you need to select either a personal
Channel or a brand Channel but
do note that you can switch from a personal channel to a brand channel at a
later date if you'd like to change later or if you've maybe already set up as a
personal you can convert it over to a
brand channel later but what I would recommend and what we use is a brand channel
so that we can have multiple people managing the channel so once
you've signed into YouTube using your
Google Account you can come up to the top right hand corner to your little
profile picture and if you don't have a
channel yet this is your first time logging in you can click here to create a channel
now if you already have an
existing Channel when you click on this
you'll be able to access your channel
but maybe you want to create a brand new brand channel so that's all you'll have
to come down here to settings then go
over to add or manage your channels and
here we'll show all the channels that
you already have access to you can create a new channel just by hitting the
plus button in the top left hand corner
so going back over to our new channel
setup this is where it's asking us if we want to create a personal channel using
our name or if you want to use a custom name which is creating a brand channel
so I'll select a brand channel now this
is where you get to decide your YouTube
channel name now it could be that you're still opting to use your personal name and
if you're not going to go with your
name I would suggest to try to keep it
on topic or somehow related to the
content that you're going to be adding to your channel but do note that it is
possible to change
channel named after you have said it so it's not so much of a big deal now we
have got a video specifically on this
topic selecting your channel name talking you through a couple of
different processes and a couple of
different things that you can do to help
you land on the perfect channel for you so again that's going to be in the
resources below this video and I'll also
link it up in the cards now - let's call this super-awesome channel I understand I
am creating a new Google account with its own settings so
if we go create it'll go through and do
its thing and then we get presented with this nice work your channel super
awesome channel has been created he's
giving us the next step here which is to upload a profile picture so let's go
upload picture and navigate through and find a picture I'll put this one here in
once you got your profile picture in you can come down and they're asking you now
to tell your viewers about your channel
so this is your YouTube channel
description so what you want to add into
this section here is a few sentences or
a short sharp paragraph including who you are what your channel is about and
what viewers can expect on your channel
what's the type of content that you're
putting out now a pro tip here is that
you can actually optimize this up to help our channel rank by adding in some
keywords and some key phrases around the content that you're going to cover here
so it's important to add some of those
keywords and key tags into the channel description here also into the channel
tags which we're going to get to soon and also inside the videos themselves
that is going to give you the best
chance of getting your videos and your
channel ranking on YouTube faster now make sure you stick around to the end
because I'm gonna share with you our
YouTube ranking guide to help you do
this for your videos and for your channel so here's our Channel and our
channel description to give you an idea
of the types of things that you can put in there we've got a bit of an intro
welcome to primal video introducing
myself and Mike and what we do we're talking about the types of videos that
we're putting out on this channel we ask
people to subscribe if they think that's a fit for them and we've also got linked
here a resource to one of our video
editing guides but you can see in this description we've got a few keywords
that are related to the content we are
creating so video creation we've also got video editing tutorials gear reviews
video production
tips and tricks video marketing tips YouTube ranking tutorials so this is
stuff that will read well for a human but also helps YouTube understand what
your channel is about as well so for the sake of the channel that we are creating
now I'm just going to copy and paste
this as the description for the new one
next up you're going to add links to your sites into your social media
profile so we'll add in our website here and we can give it a name we can add in
our Facebook Twitter and Instagram and
we hit save and continue okay when that's complete then next thing you want
to do is to verify your channel is going
to unlock some extra features and things in here so you want to come up again to
your profile image come down to settings down here to channel status and features
you can see these are the different
things that you can unlock for your
channel and the first step in unlocking these is verifying your channel so w
hit verify next you want to come through select your country you can either do it
then with an automated voice message or
you can get a text message sent to your phone then enter the verification code
and your channel is now verified so it doesn't take much to verify your channel
and you can see straight away we have
access now for custom thumbnails external annotations and we can upload
longer videos and we can also upload videos as unlisted and as private so
once that's done you want to go through
and setup your actual channel so if we go up here to return to YouTube studio
we'll then go to our actual channel so we'll come up here to view your channel on
YouTube and over to customize channel
and this is where we can add in our channel art or our branding to make this
look and feel like our brand now we have a full walk through on creating your
YouTube banner including some really
advanced tips and techniques in there as well again it's linked below in the
description in that resources area and
I'll throw a link up in the cards as
well but for this one here I was gonna
go add channel arts you get to either upload a photo use any photos that are
already uploaded on your Google account or there' some in the gallery here from
YouTube that you can use so let's just pick this one here now you can adjust the crop
you can see that this does look totally different on desktop to TV to
mobile so if you want to adjust the crop and zoom in or crop something out you
can do that in
as well maybe position it up a bit cool the hit select so that's how you can upload your
YouTube channel art it's now if we go over to the about page here again you obviously
see our description in here if we needed to make any changes
to it we can edit that here but there's some other details that we can add in down here
as well so for business inquiries we can add in an email address and go done that makes
it easier for
people to find an email address to
contact us if you want to add a location for your channel and you can do that in
here as well so from here you want to go
back to the YouTube studio dashboard
down to the bottom to settings and then
down under channel and in here there's more settings to customize up your
channel first so we're gonna go first is
over to this one here branding this is a little branding watermark that you can
add to your videos it also acts as a
subscribe button so you could just use
your profile picture or you could make some little small subscribe button so
for us I'm gonna choose image let's go to the desktop I have a little YouTube
watermark subscribe button here which
looks just like this so something really
basic and then you get to choose where you want this displayed so whether it's
on screen the entire time whether it starts at 5 seconds in or whether it's
on is shown at the end of the video s
I'll leave it here that it starts about
5 seconds in because that's gonna be after any ads or anything is shown at
the bottom of our video then across to
advanced setting this is something that
you will need to specify whether your
channel is aimed at kids content or whether you're creating content that is
made for kids or not so you will need to specify that yes this channel is made
for kids I'm just gonna have kids
content on it or know this channel is not made for kids now do note that you
also have a third option here that I
want to review this setting for every
video so you can manually set this on paper video basis as well so I'm gonna
go with know this channel is not made for
kids with this one if you do have a Google Ads account you can link it down
here and by just hitting a link and if
we come back across to basic info here this is where we're able to add in some
about to give it everything it needs to best show our channel and our videos up
in search results and on the YouTube platform so it could be that you're
starting off with some obvious ones here
Justin Brown primal video I'm just
pressing the comma then applies it as a
tag it could be video marketing to be YouTube for business video editing
filming on iPhone around Android you get the point what are the things that
people could search forward to
potentially find your channel and again this is where our YouTube ranking guide
that I'm gonna share with you at the end
of this video he's going to help you
find out what these terms are that your ideal subscribers are searching for that
you can associate with your channel as well where the content is related so you
want to go ahead and add a few of those in now only add them in if they are
relevant to your channel don't just add spam ones in or ones that are maybe a
hot topic right now you really just want
to add in the ones that are relevant to your channel so below that you've got
upload defaults now this is where you
can start to streamline your upload
process so every time you upload a video
these could be the default values that
are added to each one of your videos so for the most part I would say that you
leave the title and the description empty because they are gonna relate to
each video but maybe you're setting things like every video when you upload
it to go as private first why'd you get
a set up and then you release it at your own time likewise with tags if there's
some tags that are going to apply to
every one of your videos like in our case it could be something like primal video or
Justin Brown we can add this in here and they're gonna show up
automatically when we upload every video and there's more upload defaults under
Advanced Settings here around licensing and allowing comments and those sorts of
things that you can lock down as well so those are the main settings in there go
through so we
just hit save to back out out of that so now that your channel is pretty close to
being set up we can now go through and
add in any managers or any other accounts that we would like to have as
managers on our channel so to do that
come back up to your profile picture
head to YouTube just to take you back to the YouTube dashboard and then when we
click on the profile picture you're
going to get more options in here so if we then come down to settings and then
you can add and remove managers down
here under channel managers just click on here and you can assign people to be
managers on your channel now while we're on this page I will also show you the
view advanced settings in here
so when her this is where it gives you
your user ID your channel ID in case you need those to link up things
like tube buddy or other YouTube channel management tools which we use and
strongly recommend and the other thing
that's on this page is this is where you come to set your custom URL once your
channel has been approved for it so this s where you can have youtube.com
forward slash primal video as the link
that you give people instead of having your link a bunch of random numbers
and letters now there are requirements for this if we click on this now it will
tell us in here that in order to have a custom URL your channel will need to
have a hundred subscribers or more be at least 30 days old have an uploaded
photo as a channel icon and have uploaded
channel art so once you've reached those things that is where you can go back
and add that as well so if we go back to our channel page now this channel is
now set up and ready to go for you to start uploading content obviously all you
need to do then is film some videos and come
up here and hit upload video and you're
good to go so that's the complete walk through on
creating and setting up your YouTube channel now we've
mentioned this a couple of times in this video but linked on
screen is our YouTube ranking guide this is a free download a free resource
for you to help you find high-traffic low competition keywords that you can use
to help optimize your channel and your videos to show up in both Google
and YouTube search this is the exact strategy that we use to
grow our channel and that we teach our clients and students as well so click the link to
grab your copy .
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